Red Dot Award for Kata monitor arm
ESI Wins International Red Dot Award for KataTM Monitor Arm
Prestigious Award for Innovative Product Design
Phoenix, AZ, May 2020 - Kata™, a best-selling monitor arm series by ESI, was announced as a winner of the acclaimed Red Dot Award for top quality and groundbreaking design in the Product category. Since 1955, the Red Dot Product Design Award has been recognized internationally as a seal of quality, distinguishing only the most exceptional products. Each year, the competition receives thousands of submissions. This year, Kata was selected out of a record-breaking 6500 products from 60 countries. Assessed by a jury of 40 renowned experts, they selected those that won them over with their exceptional design quality. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design.
The Kata series includes more than 100 configurations in three best-selling colors – silver, black, and white – all available to ship in 48 hours. This expansive monitor arm series offers more flexibility in configurations and options than any other monitor arm system. With add-on components available, a user can customize from one to six monitor setups to perfectly fit any workstation.
Designed by the well-known Roger Webb Associates of London, the Kata was born out of the desire to create a monitor arm line that had a truly beautiful design with superior functionality. A video is available on the ESI website that shares the Kata design background story. Similar to ESI’s top selling monitor arm series, the Edge and Evolve, the Kata also uses internal mechanics that are proprietary to ESI. The proven, positive user experience and track record of the Edge and Evolve was the starting point for Kata, taking a similar solid core design into a more advanced monitor arm system.
For more information, contact your ESI Rep or visit esiergo.com/series/Kata/
Click here to watch the Kata design story video
About ESI, a Fellowes Brands company
ESI designs products for the movers and shakers of this world—office furniture and accessories that keeps the end user active, healthy, focused, productive, and engaged, every single day. The pace of business is faster than ever, but they are here to propel people forward at work, at home, and in between. ESI is a part of the Fellowes Brands family of brands. Fellowes Brands was founded in 1917 and today is a fourth-generation family business that makes workplace solutions, such as business machines, storage products, workspace wellness solutions, and air purifiers. To learn more about ESI visit esiergo.com.
About Roger Webb Associates
Roger Webb Associates, founded over 30 years ago, is a West London, UK design consultancy with extensive experience, knowledge and skill working in commercial and industrial mass production. Webb Associates’ passion for design is tailored to client’s needs, supporting them to achieve a leading position in their market, and providing solutions that are successful. They specialize in helping organizations adapt to the demands of the market, and meeting the needs of the changing culture and environments of the work place. The services provided by Webb Associates are focused through research and in close collaboration with clients. Services include creating and developing designs, prototyping, product engineering, and supporting the client by project managing the design through production and to market.
ESI Media Contact
Melissa Sopwith, Marketing Director